Sunday, April 1, 2012

BlackBerry cuts prices of smartphones in India.Torch now at 21990

RIM slashed prices of 4 of its Blackberry smartphone in India. The price cuts come in the wake of RIM's recent financial data release. This move signifies that blackberry phones haven't achieved the target they had set.

Four device will be affected by the price cuts. The major cut is to the entry level smartphone Curve 8520 which will now be priced at Rs. 8999. Blackberry Torch 9860 model will be priced at Rs. 21990 after a price cut of about 27%.

It is notable that BlackBerry has lost considerable market share of smartphone market in the India to android devices. In market like India which is highly sensitive to price the share of smartphone sale is only 6% of total handset sales, but is steadily growing.

Price cuts like this one will sure help in some increase in sales. But the bigger question is whether Blackberry will innovate new devices that will fight against the ones created by Apple, Nokia or Samsung.